I know Hudsiarty doesn't roll off the tongue, but I couldn't choose that one because a) it's a bit boring and b) it sounds too much like the awful supermarket Morrisons. And no one in that series would shop there.
Haha Ok yeah, I hadn't thought of that. At first it reminded me of cars, even though that's Morris, now however I have random images of Sherlock trying to shop at morrisons. What an aweful experience that would be.